Beginning Mandarin Chinese for Modern Learners

The only complete and up-to-date self-study course in Mandarin Chinese for the digital age!This new self-study language course for Mandarin Chinese has everything beginners need to learn the language from scratch – from pronouncing the sounds and tones of the language, to learning the basic greetings and social phrases, and understanding how sentences are formed. It also introduces you to the basic Chinese characters as well as the standard Hanyu Pinyin romanisations used to write Chinese words using the Latin alphabet.Designed for real-world use, this course goes beyond traditional language learning. Because daily life in China now runs through mobile platforms, learners are also introduced to the essential social media and online apps used throughout the country – tools you'll need to hail a taxi, make payments, order food, and get around with confidence!This unique book is geared toward people who want to actually use Chinese to visit or work in China. It has features that no other Mandarin Chinese language book has, including the following:Audio Guides: Pronunciation and tone are key: sound like a local with the free online recordings Reading & Writing: Learn the basic Chinese characters as well as Hanyu Pinyin romanisations Social Media Savvy: The only self-study course with coverage of the Chinese counterparts of ride-hailing apps, Pinterest, Instagram, as well as China's three most popular social media apps: WeChat, Weibo, and Xiaohongshu Traveller's Tips: Offers a complete etiquette and customs guide with hundreds of travel tips Exercises & Flash Cards: Simple quizzes and flash cards reinforce key points and vocabulary This is the only book you need – and the only one that helps you communicate and navigate China's new digital world!