The Charisma Myth How to Engage, Influence and Motivate People
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The Charisma Myth How to Engage, Influence and Motivate People

Learn how to engage, influence, motivate and succeed with people with the art and science of personal magnetism ***THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER*** What if charisma could be taught? Most people believe the myth that charisma is an inborn quality - you either have it, or you don't. In reality, charisma is a skill. One that can be learned, developed and perfected. Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma. This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.

Available titles

Release timing, ISBNs, and pricing for each title record.
BC
ISBN: 9781405990165 · Penguin UK
20 Oct 2026
RRP
$27.99
Release status
Upcoming